Uncovering the Truth: Is Fairlife Milk Really Healthy?

August 20, 2024

62 13 minutes read

When you walk down the dairy aisle at your local grocery store, you’re faced with an overwhelming number of choices. From traditional cow’s milk to plant-based alternatives, it can be hard to know which option is the healthiest for you and your family. In recent years, one brand that has gained a lot of attention is Fairlife milk. This ultra-filtered milk promises to deliver more protein and less sugar than regular milk. But is Fairlife really a healthier choice? Let’s take a closer look at the facts.

Table of Contents

What Is Fairlife Milk?

Fairlife milk is a type of ultra-filtered milk that is distributed by the Coca-Cola Company. It was first introduced in 2014 and has since become a popular choice among health-conscious consumers. The milk comes from cows that are not treated with artificial growth hormones^[1].

The main selling point of Fairlife is its unique filtration process. The milk is passed through a series of filters that separate out the various components, like protein, fat, minerals, and water. This allows Fairlife to adjust the proportions, resulting in a final product that is higher in some nutrients and lower in others compared to regular milk.

How Is Fairlife Milk Made?

To make Fairlife milk, the company starts with regular cow’s milk. The milk then undergoes a patented cold filtration process that involves several steps^[2]:

The milk is separated into its five basic components: water, fat, protein, minerals, and lactose (milk sugar).
Some of the lactose, which is the natural sugar found in milk, is removed.
The protein and calcium content is increased by concentrating those components.
The water, fat, protein, minerals, and remaining lactose are recombined in different proportions than the original milk.
The lactase enzyme is added to break down any remaining lactose, making Fairlife lactose-free.
The milk is pasteurized at a higher temperature for a shorter time compared to regular milk. This gives it a longer shelf life.

The end result is a milk that has 50% more protein, 30% more calcium, and 50% less sugar than traditional milk. It’s also lactose-free, making it easier to digest for those with lactose intolerance.

What Are the Claims of Fairlife Milk?

Fairlife makes several key claims about the nutritional benefits of their milk compared to regular milk. Let’s break down each one:

1. Higher Protein Content

One of the main selling points of Fairlife milk is its high protein content. A 1 cup serving of Fairlife 2% milk contains 13 grams of protein, compared to 8 grams in a cup of regular 2% milk^[3]. That’s about a 60% increase.

Protein is an essential nutrient that plays many important roles in the body. It helps build and repair tissues, makes enzymes and hormones, and is a building block of bones, muscles, skin, and blood. Getting enough protein is crucial for growth and development in children, and for maintaining muscle mass and strength in adults.

The extra protein in Fairlife milk comes from the filtration process, which concentrates the protein from the original milk. This could make Fairlife an appealing choice for people looking to boost their protein intake, such as athletes, older adults, or those recovering from illness or injury.

2. Lower Sugar Content

Another key claim of Fairlife milk is that it contains less sugar than regular milk. A 1 cup serving of Fairlife 2% milk has 6 grams of sugar, while a cup of regular 2% milk has 12 grams^[3]. That means Fairlife has 50% less sugar.

The lower sugar content is achieved by removing some of the lactose, which is the natural sugar in milk, during the filtration process. For people watching their sugar intake, such as those with diabetes, this could be a significant benefit.

However, it’s important to note that the sugar in regular milk is naturally occurring lactose, not added sugar. Lactose is broken down more slowly by the body compared to other sugars, leading to a lower glycemic response. Some experts argue that the natural sugar in milk is not a major concern for most people, as long as it’s consumed in moderation as part of a balanced diet.

3. Added Vitamins and Minerals

Fairlife milk is fortified with several essential vitamins and minerals, including:

Vitamin A: Supports vision, immune function, and cell growth
Vitamin D: Helps the body absorb calcium for strong bones
Vitamin E: An antioxidant that protects cells from damage
Vitamin B12: Important for nerve function and red blood cell formation
Calcium: Crucial for building and maintaining strong bones and teeth
Potassium: Regulates fluid balance and supports heart and muscle function

A 1 cup serving of Fairlife 2% milk provides^[3]:

Nutrient	Amount	% Daily Value
Vitamin A	120 mcg	15%
Vitamin D	5 mcg	25%
Vitamin E	0.5 mg	4%
Vitamin B12	1.1 mcg	45%
Calcium	380 mg	30%
Potassium	400 mg	8%

While regular milk is also a good source of many of these nutrients, Fairlife contains higher amounts of some, like calcium and vitamin D. This could make it a good choice for people at risk of deficiencies in these nutrients, such as those who don’t get much sun exposure or have trouble absorbing calcium.

What Are the Potential Benefits of Fairlife Milk?

Based on its unique nutritional profile, drinking Fairlife milk may offer several potential health benefits:

1. Weight Loss

The high protein and lower sugar content of Fairlife milk could make it a helpful tool for weight loss. Protein is the most filling macronutrient, helping to reduce hunger and promote feelings of fullness after meals. This could lead to eating fewer calories overall^[4].

Additionally, some studies suggest that increasing protein intake while reducing carbs, as Fairlife milk does, may boost metabolism and fat burning. In one study, overweight adults who increased protein from 15% to 30% of calories ate 440 fewer calories per day and lost 11 pounds over 12 weeks, without intentionally restricting any foods^[5].

Of course, simply switching to Fairlife milk is unlikely to cause significant weight loss on its own. But when used in place of higher calorie, lower protein beverages or as part of a reduced calorie diet, it could potentially support weight loss efforts.

2. Improved Muscle Recovery

The extra protein in Fairlife milk may also benefit muscle recovery after exercise. Consuming protein after a workout provides the building blocks (amino acids) that muscles need to repair and grow.

Studies show that ingesting 20-40 grams of protein within a few hours of resistance training maximizes muscle protein synthesis, the process by which muscles rebuild and get stronger^[6]. With 13 grams of protein per cup, Fairlife milk can help active individuals meet their post-workout protein needs.

The specific proteins in milk, whey and casein, are particularly effective for muscle recovery. Whey is a “fast-acting” protein that’s quickly absorbed, while casein is “slow-acting” and digests more gradually^[7]. The combination of the two may be optimal for supporting both short-term and long-term muscle recovery.

3. Better Nutrient Absorption

As mentioned, Fairlife milk is an excellent source of several vitamins and minerals, including calcium and vitamin D. The unique filtration process used to make Fairlife concentrates these nutrients, providing more of them per serving than regular milk.

Additionally, the lactose-free nature of Fairlife may improve absorption of these nutrients in some people. Lactose intolerance can interfere with calcium absorption, as undigested lactose can bind to calcium in the intestines and prevent it from being absorbed properly^[8]. By removing the lactose, Fairlife allows the calcium to be more readily absorbed and used by the body.

The high vitamin D content of Fairlife is also important for calcium absorption. Vitamin D helps transport calcium from the intestines into the bloodstream^[9]. Without enough vitamin D, much of the calcium from food or supplements can go to waste. So the combination of concentrated calcium and added vitamin D in Fairlife may work together to optimize bone health.

Are There Any Risks or Side Effects of Fairlife Milk?

While Fairlife milk may offer some advantages over regular milk, it’s not right for everyone. There are a few potential drawbacks and side effects to be aware of:

1. Lactose Intolerance

Although Fairlife milk is lactose-free, it’s still made from cow’s milk. Therefore, it contains other milk proteins like casein and whey. People with milk protein allergies or sensitivities may not tolerate Fairlife, even if they don’t have issues with lactose.

True milk allergies are most common in infants and young children, and many outgrow them by adulthood. However, milk protein intolerance can develop at any age and cause digestive symptoms like bloating, gas, and diarrhea^[10]. Those with diagnosed milk allergies or intolerances should avoid Fairlife and stick to non-dairy, plant-based alternatives.

2. Allergic Reactions

Even people without known milk allergies may experience allergic reactions to Fairlife in rare cases. Symptoms can range from mild (like hives or itching) to severe (like difficulty breathing or anaphylaxis).

One possible explanation is that the filtration process used to make Fairlife may alter the structure of certain milk proteins, making them more allergenic for some individuals^[11]. However, more research is needed to fully understand this potential risk.

If you experience any signs of an allergic reaction after drinking Fairlife milk, discontinue use immediately and consult your healthcare provider. They can perform tests to determine if you have a milk allergy or intolerance.

3. Artificial Sweeteners

Some varieties of Fairlife milk, like their chocolate milk, contain artificial sweeteners to add flavor without increasing the sugar content. Specifically, Fairlife uses acesulfame potassium (Ace-K), which is 200 times sweeter than table sugar^[12].

While the FDA has approved Ace-K as safe, some people may prefer to avoid artificial sweeteners due to concerns about potential health effects. Animal studies have linked high doses of Ace-K to negative impacts on gut bacteria, insulin response, and even cancer development. However, human studies are limited and more research is needed.

Additionally, some find that artificial sweeteners can trigger cravings for more sweet foods and lead to overeating. If you’re trying to reduce your intake of added sugars and artificial ingredients, you may want to opt for the unsweetened varieties of Fairlife or choose a different milk altogether.

Is Fairlife Milk Really Healthier Than Regular Milk?

With all of this information in mind, you may be wondering: is Fairlife milk actually better for you than regular milk? The answer depends on your individual health goals and dietary needs. Let’s compare the two:

1. Comparison of Nutritional Content

Here’s a side-by-side look at the nutrition facts for a 1 cup serving of Fairlife 2% milk versus regular 2% milk^[3]:

Nutrient	Fairlife 2%	Regular 2%
Calories	120	120
Fat	4.5 g	5 g
Protein	13 g	8 g
Carbohydrate	6 g	12 g
Sugar	6 g	12 g
Calcium	40% DV	30% DV
Vitamin D	25% DV	15% DV
Vitamin A	15% DV	10% DV
Potassium	8% DV	8% DV

As you can see, Fairlife milk is higher in protein, calcium, and vitamin D, but lower in sugar and carbohydrates compared to regular milk. The calorie and fat content is similar between the two.

For someone looking to increase their protein intake or reduce their sugar consumption, Fairlife may be a better choice. The extra calcium and vitamin D could also benefit those at risk of deficiencies, like older adults or people who don’t get much sun exposure.

On the other hand, if you don’t have specific dietary concerns and just want a good source of nutrients, regular milk is still a healthy choice. It provides a balance of carbohydrates and protein to fuel your body, along with essential vitamins and minerals. Plus, it’s less expensive than Fairlife, which can cost up to twice as much as regular milk.

2. Potential Marketing Tactics

It’s also worth considering that some of the purported benefits of Fairlife milk may be more hype than substance. The company has made some lofty claims in their advertising, like that Fairlife is “the most nutritious milk available” and that it “supports healthy weight management.”

However, these claims have been criticized by some nutrition experts as misleading. For example, while Fairlife is higher in protein than regular milk, most Americans already get more than enough protein in their diets. Unless you’re an athlete with very high protein needs, drinking Fairlife is unlikely to have a noticeable impact on your health or body composition.

Similarly, the idea that Fairlife can help with weight loss is largely speculative. While higher protein diets may aid weight loss, simply switching to Fairlife milk is unlikely to move the needle much unless it’s part of a calorie-controlled diet. And even then, regular milk can be part of a healthy weight loss plan too.

So while Fairlife milk does have some unique nutritional properties, it’s important to view the marketing claims with a critical eye. At the end of the day, both regular milk and Fairlife can be part of a nutritious diet. The best choice for you depends on your personal preferences, health goals, and budget.

What Are the Alternatives to Fairlife Milk?

If you decide that Fairlife milk isn’t right for you, there are plenty of other options to choose from. Here are a few alternatives to consider:

1. Organic Milk

If you like the taste and nutrition of cow’s milk but want to avoid the ultra-filtered processing of Fairlife, organic milk is a good option. Organic milk comes from cows that are raised on organic feed without synthetic pesticides or fertilizers. They also don’t receive artificial growth hormones or antibiotics.

Some studies suggest that organic milk may be higher in certain beneficial nutrients, like omega-3 fatty acids and antioxidants, compared to conventional milk. However, the nutritional differences are generally small and may not impact health outcomes.

The main reasons to choose organic milk are to support more sustainable and humane farming practices, and to minimize your exposure to pesticide residues. Just keep in mind that organic milk tends to be more expensive than regular milk.

2. Plant-based Milk

For those who avoid dairy for health, ethical, or environmental reasons, plant-based milks are a popular alternative. These are made by grinding up various plants, like nuts, seeds, or grains, and mixing them with water to create a milk-like consistency.

Some common types of plant-based milk include:

Almond milk
Soy milk
Oat milk
Coconut milk
Rice milk
Hemp milk

Nutritionally, plant-based milks can vary widely depending on the type and brand. Some are fortified with vitamins and minerals to mimic the nutrient profile of cow’s milk, while others are more limited in their nutritional value.

For example, soy milk is often considered the most comparable to cow’s milk in terms of protein content, with about 7 grams per cup^[16]. It’s also often fortified with calcium, vitamin D, and vitamin B12. Almond milk, on the other hand, is naturally low in protein and calories, but is often enriched with calcium and vitamin E.

When choosing a plant-based milk, look for unsweetened varieties to avoid added sugars, and check the nutrition label to ensure it’s fortified with key nutrients like calcium and vitamin D. You may also want to compare the environmental impact of different plant milks, as some (like almond milk) require more water and resources to produce than others (like oat milk).

3. Traditional Milk

Of course, you don’t have to opt for a specialized milk product at all. Traditional, minimally processed cow’s milk is still a nutritious and affordable choice for many people. Whole, 2%, 1%, and skim milk all provide a good balance of protein, carbohydrates, and healthy fats, along with essential vitamins and minerals.

If you tolerate dairy well and enjoy the taste of regular milk, there’s no need to switch to a pricier alternative like Fairlife. Drinking milk as part of a balanced diet can help support bone health, muscle growth, and overall wellness.

One caveat is that some people may be sensitive to certain proteins in cow’s milk, like A1 beta-casein. This protein has been linked to digestive issues and inflammation in some studies^[17]. If you suspect that regular milk doesn’t agree with you, try an A2 milk variety, which contains only the A2 form of beta-casein and may be easier to digest.

FAQs

Is Fairlife milk healthy or not?

Fairlife milk can be a healthy choice for some people, depending on their individual dietary needs and preferences. It’s higher in protein and lower in sugar compared to regular milk, which may benefit those looking to increase protein intake or reduce added sugars. However, regular milk is still a nutritious option for most people and tends to be more affordable than Fairlife.

Why is Fairlife so much better?

Fairlife milk is ultra-filtered to concentrate the protein and remove some of the natural sugars (lactose). This results in a milk that’s higher in protein and lower in sugar and carbohydrates compared to regular milk. It’s also lactose-free, making it easier to digest for those with lactose intolerance. However, whether these differences make Fairlife “better” is subjective and depends on your personal health goals and taste preferences.

Is Fairlife milk antibiotic free?

Yes, Fairlife milk comes from cows that are not treated with artificial growth hormones or antibiotics. If an animal requires an antibiotic for an illness, its milk is discarded and not used for Fairlife products. However, it’s important to note that all milk sold in the US, both regular and organic, is antibiotic-free as farmers are required to discard milk from cows treated with antibiotics.

Is Fairlife protein shake good for weight loss?

Fairlife protein shakes can be a convenient way to increase your protein intake, which may help support weight loss by promoting fullness and reducing overall calorie intake. However, simply adding Fairlife shakes to your diet is unlikely to lead to significant weight loss unless it’s part of a calorie-controlled eating plan. For sustainable weight loss, it’s important to focus on a balanced diet and regular physical activity.

Can I drink Fairlife protein everyday?

Drinking a Fairlife protein shake every day is unlikely to cause harm for most healthy people. The shakes can be a convenient way to boost protein intake, especially for athletes or older adults with higher protein needs. However, it’s important to remember that whole foods should make up the majority of your diet. Relying too heavily on processed shakes may displace other important nutrients and lead to imbalanced eating patterns over time.

Is it okay to drink 3 Fairlife protein shakes a day?

Drinking three Fairlife protein shakes per day is probably excessive for most people. While the shakes are a good source of protein, they’re relatively low in other essential nutrients like fiber, healthy fats, and antioxidants that you’d get from whole foods. Consuming too much protein can also put extra strain on the kidneys over time. Unless you’re a competitive athlete or have very high protein needs for medical reasons, it’s best to stick to one or two shakes per day at most and get the rest of your protein from a variety of whole food sources.

Takeaways

Fairlife milk is an ultra-filtered milk that’s higher in protein and lower in sugar compared to regular milk. It’s also lactose-free.
The extra protein in Fairlife may benefit muscle recovery, weight management, and overall health for some people. However, most Americans already get enough protein and may not see additional benefits.
Fairlife milk is more expensive than regular milk and highly processed. Some may prefer organic or minimally processed milk for taste or environmental reasons.
Plant-based milks can be a nutritious alternative for those who avoid dairy. Look for unsweetened, fortified varieties to maximize nutrition.
Traditional cow’s milk is still a healthy, affordable choice for most people. Unless you have specific dietary needs, there’s no need to switch to a specialized product like Fairlife.
When choosing any milk, consider your individual health goals, dietary preferences, and budget. Speak with a registered dietitian if you need help determining which type of milk is best for you.